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What is the ESRB? The Entertainment Software Rating Board (ESRB) is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA), formerly known as the Interactive Digital Software Association (IDSA). ESRB assigns computer and video game content ratings, enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry.   Game Ratings & Descriptor Guide By: ESRB At: 2/20/2011 6:11 PM The Entertainment Software Rating Board (ESRB) ratings are designed to provide concise and impartial information about the content in computer and video games so consumers, especially parents, can make an informed purchase decision. ESRB ratings have two equal parts: rating symbols suggest age appropriateness for the game and content descriptors indicate elements in a game that may have triggered a particular rating and/or may be of interest or concern. 10 Things Parents Might Not Know About Video Games, But Should By: ESRB At: 2/20/2011 6:22 PM We all know how popular video games are with kids these days, so before the Holidays arrive in full force, we thought parents might appreciate some insight about today’s games.  Here’s a list of 10 things the average parent might not know about video games, but probably should. Connecting Parents with Online-Enabled Video Games By: Bryan At: 2/21/2011 4:49 PM Keeping pace with all the ways that media in our homes are changing can be a daunting proposition for many parents, especially given the significant impact the Internet has had on our children’s lives. MySpace, Facebook, YouTube, Twitter…the list goes on and on, and the way our children play video games is no exception. Know Whats In A Game By: ESRB At: 2/21/2011 4:55 PM Rating summaries tell you exactly what you need to know about the video games your children want to play. If it’s important to you to know what’s in the media your children consume – or, more specifically, the video games your children play – you’re not alone. The vast majority of parents (87% of them, in fact) consider it very important, and to a certain extent that may be comforting. But, the question is not really one of whether we want to know, but how we become more knowledgeable. Connecting Parents with Online-Enabled Video Games By: ESRB At: 2/21/2011 4:56 PM Keeping pace with all the ways that media in our homes are changing can be a daunting proposition for many parents, especially given the significant impact the Internet has had on our children’s lives. MySpace, Facebook, YouTube, Twitter…the list goes on and on, and the way our children play video games is no exception.